I really recommend you guys, who do not have enough time to retouch your make up or reapply your lip product in a mid day. You do not need to worry even after lunch, you will sill found your lips covered by this lip cream perfectly, however if you use it well (covering your lips perfectly with this product in the morning) you will get it stay any longer. The big point is, it is the matte and transferproof lip product which can maintain and moist our lips from the crack and dry. I fell like use nothing all day and do not need to reapply really often. I believe you will like it so much and going to confused which color should you choose, because they have so many daily and classy colors